Philippe Mihailovich


Ma biographie

Philippe Mihailovich worked as a Brand and Marketing Director for global blue chip f.m.c.g companies in Johannesburg and London before establishing Couture Brands, a brand development consultancy in London and New York. He became a founding theorist of Brand Architecture and Brand Stretching principles. In Paris, he infiltrated the secret world of luxury by working with leading fashion, art and luxury magazines and developed unique models which he now shares as a founding partner of the discreet luxury branding consultancy, HAUTeLUXE and as Professor of Luxury Branding at leading Fashion, Business and Communication schools in Paris and beyond.
Caroline Taylor is a partner at HAUTeLUXE and is the first foreign PhD Researcher of Luxury Jewellery Branding at China University of Geosciences in Wuhan. She has a Masters & MBA in Luxury Brand Management and International Management from the ESG-PGSM in Paris and worked for Harry Winston until she had a gun at her head during a Paris heist.

Mes genres littéraires favoris :
Essais
Mon livre favori :
Brand Desire
Mon auteur favori :
Kapferer
Mon héros / héroïne favori(te) :
Elon Musk

Mes publications


Haute 'luxury' branding

HAUTE LUXURY BRANDING is an indispensable guide for Luxury and Fashion Professionals, Entrepreneurs and Business School students. It serves to act as a foundation that covers the key theoretical models used in Parisian Luxury and Fashion business schools. It reveals the strategic ... Lire la suite

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